Our Story

Our Story

 

As the founder of the contemporary accessories label ‘DS London’, Jenni Davis combines her passion for design with her ability to create. Every leather item in the collection (from keyrings to wallets, clutch bags to totes) is lovingly handmade, ensuring that no two items are exactly the same.

 

Jenni studied Textiles design (specialising in Mixed Media Textiles) at De Montfort University in Leicester. She had always loved taking simple fabrics and changing them into beautiful embellished pieces;

 

“There is something so satisfying about being able to hold a physical item that, only a few hours before, was merely a piece of leather or swathe of fabric”.

 

After short stints in the design offices of George at ASDA, Jasper Garvida and Anya Sushko, Jenni quickly realised that she wanted to work on her own label and retain full control over design, manufacture and production. She also wanted to offer women pieces that help make their day-to-day life simpler; whether that be running around the City or on the school run. Jenni decided that by providing a range of simple, leather bags and accessories, in a minimalist style (but a variety of sizes) was what her clients needed. The added accent point of either a burst of colour or the options to personalise items was also key:

 

“I understand my clients needs because they are also my needs. We are constantly running between meetings, lunches, nights out etc and we like to look our best without having to repack our bags for every outfit. My designs fit seamlessly into every wardrobe – the styling is simple but the attention to detail and workmanship is what stands out”

 

Jenni launched DS London in 2015 and creates all her pieces from her studio in North West London. All leather used is ethically sourced.

DS London continues to grow year-on-year and now offers customers luggage tags, clutch bags, shoppers, cosmetic bag and lots more.

 

To the right, Jenni can be seen hand crafting one of the Mini Sienna Clutch bags in Mink. 

You can find them here.

As the founder of the contemporary accessories label ‘DS London’, Jenni Davis combines her passion for design with her ability to create. Every leather item in the collection (from keyrings to wallets, clutch bags to totes) is lovingly handmade, ensuring that no two items are exactly the same.

 

Jenni studied Textiles design (specialising in Mixed Media Textiles) at De Montfort University in Leicester. She had always loved taking simple fabrics and changing them into beautiful embellished pieces;

 

“There is something so satisfying about being able to hold a physical item that, only a few hours before, was merely a piece of leather or swathe of fabric”.

 

After short stints in the design offices of George at ASDA, Jasper Garvida and Anya Sushko, Jenni quickly realised that she wanted to work on her own label and retain full control over design, manufacture and production. She also wanted to offer women pieces that help make their day-to-day life simpler; whether that be running around the City or on the school run. Jenni decided that by providing a range of simple, leather bags and accessories, in a minimalist style (but a variety of sizes) was what her clients needed. The added accent point of either a burst of colour or the options to personalise items was also key:

 

“I understand my clients needs because they are also my needs. We are constantly running between meetings, lunches, nights out etc and we like to look our best without having to repack our bags for every outfit. My designs fit seamlessly into every wardrobe – the styling is simple but the attention to detail and workmanship is what stands out”

Jenni launched DS London in 2015 and creates all her pieces from her studio in North West London. All leather used is ethically sourced.

DS London continues to grow year-on-year and now offers customers luggage tags, clutch bags, shoppers, cosmetic bag and lots more.

 

Jenni, can be seen below hand crafting one of the Mini Sienna Clutch bags in Mink. 

You can find them here.